Background
Nucifora Consulting Group (NCG), author of the Tourism Master Plan (TMP) for the City of Wichita (presented August 2000), has been called upon to provide an update to the original plan by the City of Wichita, the Greater Wichita Convention & Visitors Bureau (GWCVB) and the Arts Council.
Specifically, NCG was asked to address the following issues relating to the City’s tourism effort:
A review and assessment of the GWCVB’s/City’s tourism performance to date vis a vis the recommendations outlined in the original Tourism Master Plan
An assessment of the Aviation Festival, together with recommendations as to its future management and execution
A review of the City’s and the Bureau’s cultural tourism efforts